From the TCU Athletic Department
TCU has announced an agreement with IMG College, the nation’s leading collegiate marketing firm, for a 12-year extension to its current seven-year multimedia rights partnership.
The agreement, effective through the 2023-24 academic year, includes IMG College’s representation and management of game broadcasts and coaches’ shows for radio and television, publications, Internet sales, corporate partnerships, stadium and venue signage, game promotions and hospitality.
“IMG College is a leader in collegiate athletics and we are extremely proud of our relationship,” TCU director of intercollegiate athletics Chris Del Conte said. “IMG represents the same values as TCU and has been a great partner. We are very excited to have IMG synonymous with us during this historic time for our athletics program and university. Rudy Klancnik, general manager of TCU IMG Sports Marketing, and his team have done an excellent job representing us in the community with our corporate partners.”
Through IMG College’s representation, TCU has benefitted by the support of large national brands as well as new and enhanced relationships with many local companies. By consolidating schools’ media rights coast to coast, IMG formed the first national collegiate marketing platform giving companies easy access to the largest, wealthiest and best-educated fan base in sports. With TCU involvement in this groundbreaking platform, major sponsors including UPS and Lowe’s are now providing support to TCU Athletics. Additionally, IMG College has helped TCU forge foundational local sponsorship deals with brands such as Albertson’s, Pepsi and Muscle Milk.
“Our relationship with TCU has been a true, successful, mutually beneficial partnership, which we are very gratified to extend for another 12 years,” Klancnik said. “IMG College is honored to serve one of the country’s finest universities and athletic programs.”
Each year on the TCU IMG Sports Network, more than 200 hours of Horned Frogs sports programming is produced and distributed, including play by play and pre- and post-game shows for TCU football and basketball games.
About IMG College
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs more than 700 people in nearly 100 offices throughout the U.S., capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest independent sports network in the country, manages nearly 5,000 hours of local television programming, and is the leading publisher of college sports publications and the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com.